Selection and Optimizing Wires
For Organic Growth
Selection
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Content Gap: Does the story fill a gap in your existing coverage? Publishing more in Arabic and other languages is one such opportunity.
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Topic overlap: Check to see if there are already published articles on similar topics.
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Keyword cannibalization: Avoid using the same keywords for multiple articles, as this can confuse search engines.
Appending
Make it Unique by
Making it Local
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Google likes content to be unique, found no where else online.
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Add unique text and your personal stye of journalism to wire stories by asking these questions suggested below.
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Optimization
Are there any relevant within keywords within Khaleej Times 🔥Hot Keywords🔥 database? If so, use the associated guide. Scroll down to learn how to use keyword guides.
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Make it unique by making it local
Localizing Wire Stories for the UAE: A Guide
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Local journalism in the UAE involves connecting global events to the diverse communities within the seven emirates. It’s about finding the UAE-specific angle in every story.
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Key Questions to Localize Wire Stories
Here are some prompts to help you transform generic wire stories into engaging, locally relevant content.
Questions to address local audience
Impact on UAE Residents
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How does this story affect the daily life of UAE residents across different emirates?
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Example: A global economic downturn - How will it impact the job market in Abu Dhabi, real estate in Dubai, or tourism in Sharjah?
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What are the implications for the UAE's economy, society, or culture?
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Example: A new technology breakthrough - How can it be integrated into the UAE's smart city initiatives in various emirates?
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Are there any local businesses or individuals in different emirates who can provide expert commentary?
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Example: A climate change report - Interview environmentalists from Abu Dhabi, Dubai, and Sharjah to get diverse perspectives.
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UAE-Specific Angles
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How does this story relate to the UAE's vision for the future, such as the UAE Centennial 2071?
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Example: A global space exploration mission - How can the UAE align its space program with this broader goal?
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Are there any local controversies or debates related to this story within the UAE?
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Example: A data privacy scandal - Explore the UAE's data protection laws and compare them to global standards.
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Can you find connections to different emirates within the UAE?
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Example: A rise in remote work - How are different emirates adapting their infrastructure and policies to attract remote workers?
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Adding Your Personal Touch
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What is your unique perspective on this story within the UAE context?
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Share your personal observations about the UAE's culture, society, or economy.
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How can you tell this story in a way that is engaging and visually appealing to a UAE audience?
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Consider using multimedia elements like photos, videos, or infographics that showcase different parts of the UAE.
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What kind of tone or style would best suit this story and your UAE audience?
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Be mindful of the UAE's diverse cultural and social fabric when choosing your tone.
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Example: Localizing a Global News Story
Wire story: Global food shortages due to climate change
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Local angle: The UAE's food security strategy, impact on food prices in different emirates, the role of hydroponics and vertical farming, interviews with local food experts and farmers in various regions.
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Personal touch: Share personal experiences about food culture in the UAE, highlighting the diversity of culinary traditions.
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Contrast and compare to life in the UAE
When localizing wire stories for the UAE, it's you can not only identify the local angle but also to contrast and compare the UAE's situation with the global context. This approach provides a richer understanding of the story and adds depth to your reporting.
Use primary and longtail keywords
Your title should include the main keywords that people are likely to search for, as well as longtail keywords that are more specific to your topic.
Primary Keywords
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Short and general: These are the core words or phrases that define your topic.
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High search volume: Typically have a large number of monthly searches.
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Competitive: Due to high popularity, there's often stiff competition for top search rankings.
Example: If you're writing an article about "Dubai restaurants," "Dubai" would be a primary keyword.
Longtail Keywords
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Specific and descriptive: These are longer phrases that reflect a user's exact search intent.
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Lower search volume: Usually have fewer monthly searches compared to primary keywords.
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Less competition: Often easier to rank for due to lower competition.
Example: Continuing the "Dubai restaurants" topic, longtail keywords could be "best Italian restaurants in Dubai," "cheap vegetarian food Dubai," or "romantic dinner Dubai."
Identifying Keywords
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Find keywords within Khaleej Times 🔥Hot Keywords🔥 database
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Study top-ranking websites: Identify the keywords they're targeting.
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Analyze their content: Understand how they use keywords within their articles and titles.
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Consider their search behavior: What terms would they use to find your content?
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Incorporate relevant terms: Use language that your target audience is familiar with.
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Submit request for specific keywords - let our growth consultant know what you are writing about and they will get back to you with top, related opportunities.
Note: While primary keywords are important for overall visibility, longtail keywords often convert better as they target a more specific audience. A balanced approach, incorporating both types of keywords, is generally recommended.
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Other Tips
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Localize Keywords: Incorporate location-specific terms (e.g., Dubai, Abu Dhabi, Sharjah) to target a local audience.
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Consider User Intent: Understand what users are looking for when searching for a particular keyword.
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Example Title:
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Primary Keyword: Dubai restaurants
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Longtail Keyword: best Indian restaurants in Dubai
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Potential Title: Best Indian Restaurants in Dubai: A Foodie's Guide to Authentic Flavors
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More on Titles
Keep it concise
Aim for a title that is between 50 and 60 characters long. This will ensure that your entire title is displayed in search results
Avoid keyword cannibalization
This occurs when you have multiple articles on your website that target the same keyword. This can confuse search engines and make it difficult for your articles to rank. To avoid keyword cannibalization, make sure that your titles are unique and that they target different aspects of your topic
Use section names sparingly (UAE: TITLE)
While it can be helpful to use section names in your titles to indicate the category of your article, you should avoid doing this too often. Long titles that include section names can be off-putting to readers and may not rank as well in search results
Use Power Words
Include words that will grab attention and make people want to click on your article.
News-Focused Power Words
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Immediacy: Breaking, Latest, Urgent, Now, Today, Exclusive
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Impact: Shocking, Stunning, Dramatic, Revealed, Controversial
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Trust: Trusted, Reliable, Authentic, Verified, Insider
Lifestyle-Focused Power Words
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Desire: Luxury, Exclusive, Ultimate, Indulge, Discover
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Value: Best, Top, Amazing, Incredible, Unbelievable
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Action: Experience, Enjoy, Explore, Discover, Uncover
Business-Focused Power Words
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Success: Profit, Growth, Achieve, Leader, Invest
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Opportunity: Chance, Potential, Breakthrough, Solution, Future
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Economy: Boost, Surge, Decline, Recovery, Stability
General Power Words
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Curiosity: How-to, Secret, Revealed, Discover, Amazing
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Urgency: Limited, Hurry, Now, Don't Miss, Act Fast
Example Headlines with Power Words:
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News: Breaking News: UAE Announces Major Economic Reforms
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Lifestyle: Discover the Ultimate Luxury Retreat in Dubai
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Business: Invest Now: Real Estate Market Soars in Abu Dhabi
How to use keyword guides
Headline - when possible start with the keyword in its exact form (do not change order, tense, or plurals)
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Length - the ideal length to rank for this keyword. Try to hit it!
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Other words to include in the text - when possible include these other words to help build associations for Google
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Image - use the keyword in all areas related to the image
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Image file names - rename image files to contain the keyword with dashes between words and numbers at the end of necessary
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Competitors - take a look at how the current top sites write about this topic. Get inspired and find related research and sources
Reader & Journalist Centric Organic Growth
1. Increased Readership and Impact:
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Reach a wider audience: SEO helps your stories reach people actively searching for the information you provide. This means more potential readers engaging with your work.
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Amplify your message: When more people read your articles, your ideas and perspectives have a greater chance of impacting public opinion, driving culture and getting your community necessary information.
2. Data-Driven Journalism:
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Understand your audience: SEO tools provide insights into reader behavior, allowing you to tailor content to their interests and needs
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Measure success: We track article performance based on search rankings and traffic to evaluate the impact of your work.
3. Enhanced Credibility and Authority:
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Establish expertise: Ranking high in search results positions your newspaper as a trusted source of information on specific topics.
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Build a loyal readership: Consistent delivery of valuable content through SEO can foster a dedicated following.
Questions?
Reach out to Gretchen Andrew, SEO Growth consultant, directly